Disclaimer: Tips, tools, and concepts, I am mentioning in this post later already used in my content writing career. These also help you to build your Freelancing career and get premium clients. These are the basics to start content writing for business for all newbies. So, go through all of these tips mentioned below in the article.
Do you know how do businesses communicate with their ideal customers? In this digital era, content marketing is playing a vital role in growing any business and putting them in front of people through websites, listings, and social media platforms.
Anything presents online is a message only to communicate with the audience, fans, or ideal customers. And because of the rise in the digital economy, chances are to hire Freelance content writers is also increased.
If you are reading this post, you may be a content writer or want to be. And finding ways to write better, add more value to readers, and grow your client’s business.
Well, you are in the right place to sharpen your content writing skills because now you are in the right company of mine, an experienced writer.
How to write quality content for beginners: Start Content Writing for business.
1. Do Your Research at the best before start writing.
Any writing, maybe, for a client, brand, or your own, needs a lot of research work. It is the foundation of the content writing process.
Before start writing, asks these fundamental questions to yourself.
- What is my purpose in writing this content?
- Who are the ideal readers of this content?
- What is the perfect tone of this content? Casual, conversational, or something else?
- Does this content solve any issue or issues my audience has?
Ask these questions before start writing content. These will help you understand more about what you are going to compose.
Pro Tip: Read a lot of articles, topics, and forums that are also related to your research. Note down trustful sources in Notepad, in case you need later.
2. Before content writing for business: Plan the Structure.
If you still worry about what you are going to write, then the plan to structure the article.
Do you remember how well you draw beautiful images on your scrapbook in your childhood? By outlining them.
Doing an outline is the best way possible to get the idea of how the process will be. The same is true for content writing. You have to outline the article and then start writing it.
Pro Tip: Write down all headings and sub-headings you want to include in your article. All information divided into sections and getting the intended message across with more emphasis.
3. Stick to your Style
After spending a couple of years in the writing, I realized that every writer has his way of telling a story.
Means, they all write differently. They have unique writing styles.
Don’t try to copy their style. With less affords, even you can develop your writing style by doing it regularly. But, keep one thing in your mind “consistency is the key.”
Pro Tip: Start writing in chunks. Then do an edit and remove unwanted words and start reading it. Did you get the message you suppose to tell your readers? If No, then do it again.
4. The title makes a significant impact on Reader’s mind
70% of the readers hooked to the content by reading their titles. That’s why the catchy title is the key to drive more traffic. But keep in mind, that click bate title will ruin all your affords.
Also, use these strategies to come up with perfect titles and headlines:
- Ask a question.
- Tell a joke if you are writing any intimidating topic.
- Make a big claim with interesting facts to back up.
- Offer a fresh perspective.
It is one thing to hook readers with catchy titles. But maintaining readers’ interests throughout the article is even crucial. Add some valuable and actionable tips.
5. Be Creative, But Keep It Simple
If you are writing a content piece that already written. Make it unique by adding some visuals or adding youtube videos.
Being creative involves topics, ideas, and views. Get cover topics with different angles, is always performed by most writers.
Check out Brain Dean’s blog, he covers SEO and Marketing related stuff, but with a fresh perspective and detailed guide.
But do not exaggerate the fact. Make it simple by writing content in short paragraphs, neat and clean sentences, and bullet points.
6. Edit, Read and Repeat
My career journey as a content writer is started by moderating blogposts. Editing is crucial for writing good digital content.
Here are the key factors considered while editing content or blog post.
- Eliminate or alter sentences to match the flow of content.
- Focus on removing spelling, grammatical mistakes.
- Repeat reading to get the message.
Pro Tip: After editing twice, shift editing to the next day. You will find enough mistakes with fresh eyes.
I have used all the above content writing tips in my freelancing content writing career or just going to start content writing for business as a freelance writer. There are more but these are essential to start your career too.
I am suggesting you use one by one. Don’t put all of your affords to learn and use all of them in a single blog post.
When you deliberately use these tips in your work, you will notice that your written blog posts, articles, and copies are high in quality.
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